Paul Roetzer's Blog

At Content Marketing World, Allée Creative founder Melissa Harrison ( @MHBossLady ) shared a fascinating talk called, “Welcome to the Dance of Client-Agency Communications.” Here’s what we learned. 

Today’s marketing agencies face a number of unique challenges. For example, Melissa Harrison, founder of Allée Creative, shared at Content Marketing World that she’s seeing a trend in more project-based work and less retainer-based clientele. This can be troublesome for agencies that forecast revenu...

If you’re leading a marketing agency, you’ve heard the hype around this next wave of artificial intelligence (AI) technology that’s going to “change everything.” But what does that actually mean for your business? And what are the steps you can take today to really make marketing AI work to your agency’s competitive advantage? 

In his recent Build a Better Agency Podcast, Drew McLellan (@DrewMcLellan) of Agency Management Institute sits down to talk about AI with Paul Roetzer (@paulroetzer),...

Editor's Note: This article was originally featured on Databox and has been republished with permission. The author John Bonini (@Bonini84) is the Director of Marketing at Databox. He's passionate about building brands that tell great stories. 

Between the two of them, Jessica Miller and Sandie Young have 12 years of collective experience in working with and growing PR 20/20 into one of the premier digital marketing agencies.

That’s not hyperbole.

PR 20/20 has written the blueprint–both liter...

How does your agency handle pricing? Let me guess, billable hours? For many agencies, price often depends on resources, including cash flow and capacity.

Don’t get me wrong—these are important factors to consider. But, they aren’t the only factors on which to base your pricing models.

At the end of the day, your clients care about value. How you deliver value is critical to developing relationships that are mutually beneficial for both teams.

For us at PR 20/20, developing a value-based prici...

Editor’s Note from Paul: I founded the Marketing Artificial Intelligence Institute in 2016 because I wanted to understand the current and future potential of AI to transform our agency (PR 20/20), and the industry. I believe that at least 80% of the services we provide will be intelligently automated to some degree within the next five years. The agencies that understand, pilot and scale AI in their operations and services will have a potentially insurmountable competitive advantage. But, tim...

Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.

If you’re just now tuning into Point Pricing for Agencies—welcome. We’re excited to have you. If you’ve been following along to our thee-part blog series, welcome back. 

With Session 1 and Session 2 complete, it’s time...

Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.  

At this point, you have a basic understanding of point pricing for agencies. Congratulations! You’re well on your way toward implementing a value-based pricing model. 

Before making any drastic changes to your current...

Presented by HubSpot, Point Pricing for Agencies is a three-course, on-demand series featuring more than a dozen exclusive resources, including pricing strategy documents, tools and templates that your agency can use to establish, launch and evolve its own point pricing model.

Now that you’ve taken a deep dive into the origins of point pricing, it’s time to eliminate billable hours for good, right? Not exactly. Odds are you still have some questions, and that’s OK! 

To help agencies (like yo...

Editor’s Note: This post was originally published on the PR 20/20 blog .

At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket.

Welcome to agency life.

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate,...

While at the Intelligent Content Conference, our CEO Paul Roetzer (@paulroetzer) had the chance to sit down with Jeff Julian (@jjulian), CEO of Squared Digital, co-founder of EnterpriseMarketer.com, and author of Agile Marketing: Building Endurance for your Content Marketing Teams. The two talked about PR 20/20’s point pricing model in depth.

For readers unfamiliar with our pricing model, here’s the 101:

A point is a fixed unit of value. It’s PR 20/20’s va...