Renee DiResta

“The age-old pursuit of shaping public opinion is how leaders, institutions, rebels, and reformers attempt to deliberately and strategically exert their influence on society. Their aim is to mold their audiences’ attitudes, beliefs, or behaviors with regard to ideas, people, policies, and even social norms. The ultimate goal is to create consensus that advances their way of seeing the world…”
― Renee DiResta, Invisible Rulers: The People Who Turn Lies into Reality

“three traditional approaches to pricing — cost-plus, market based, and value based —”
― Renee DiResta, The Hardware Startup: Building Your Product, Business, and Brand