Sue L. Canfield's Blog

Nonfiction authors recognize the importance of blogging as part of their book marketing efforts but don’t know what to blog about. Here are a few ideas: Write a series of blog posts based on the chapters in your book. They can be direct excerpts from the book or additional information you gathered when writing your […]

The post What Can Nonfiction Authors Blog About? appeared first on Ausoma is Your Chief Social Media Officer.

When a prospect asked me to share information on using YouTube, I turned to Barbara for information. Barbara, known as Book Club Mom, has been using YouTube to talk about books she’s read. Here’s what she had to share in response to the questions I asked her. How do you set up a YouTube channel? […]

The post Barbara Vitelli, Book Club Mom, on Using YouTube appeared first on Ausoma is Your Chief Social Media Officer.

Deborah and I worked together to boost her social media presence before, during, and after the launch of her book. You can watch an interview we did together here. Tell us a little bit about your book and business. I am a licensed professional counselor in the state of Texas and have been working with […]

The post Meet Deborah Olson, author of The Healing Power of Girlfriends: How to Create Your Best Life Through Female Connection appeared first on Ausoma is Your Chief Social Media Officer.

Amy and I connected on LinkedIn and after a brief chat to learn more about her services, I asked her to participate in my industry interview series. Tell us a little bit about your business. I write back-of-the-book indexes.  When you’re trying to find out if a particular topic is included in a book, the […]

The post Meet Amy Hall, Book Indexer appeared first on Ausoma is Your Chief Social Media Officer.

I worked with Mike a few years ago on social media marketing for his book, 52 Things We Wish Someone Had Told Us About Customer Analytics. Tell us a little bit about your book and business. My book (our book, as it was co-written with my son, Alex) is about closing the gap between users […]

The post Meet Mike Sherman, co-author of 52 Things We Wish Someone Had Told Us About Customer Analytics appeared first on Ausoma is Your Chief Social Media Officer.

Toni Serofin and I were introduced through a mutual LinkedIn connection, Kathleen Blease Becker. (Read the interview with Kathleen.) I really enjoyed chatting with Toni on the phone and getting to know her better. A bit about Toni’s business I work with self-publishing non-fiction authors to provide cover and interior design, formatting and project management. […]

The post Meet Toni Serofin, Book Designer appeared first on Ausoma is Your Chief Social Media Officer.

George and I worked together for a few years on building his social media presence before and up through the launch of his book. Tell us a little bit about your book and business. My book, The Five Laws of Retail: How the Most Successful Businesses Have Mastered Them and How You Should Too, explain […]

The post Meet George Troy, author of The Five Laws of Retail appeared first on Ausoma is Your Chief Social Media Officer.

Ghostwriter Marcia and I connected a few years ago and I’m very pleased she’s able to share information about her ghostwriting business. Tell us a little bit about your business. I’m a business book ghostwriter who got her start in ghostwriting thanks to an agent. I wrote my first book in the 1990s, for my […]

The post Meet Marcia Turner Layton, Ghostwriter appeared first on Ausoma is Your Chief Social Media Officer.

I worked with Denise a few years ago to help promote her book via social media and we’ve stayed in touch. I love her favorite book marketing tip! Learn about it and more in the following interview. Tell us a little bit about your book and business. I have the unusual role of being a […]

The post Meet Denise Brosseau, author of Ready to Be a Thought Leader? appeared first on Ausoma is Your Chief Social Media Officer.

Ready to get booked for speaking opportunities? Learn how with Jackie. Jackie and I connected through LinkedIn and have had the opportunity to refer business to one another. Tell us a little bit about your business. I help leaders, entrepreneurs, authors, practitioners, speakers and messengers connect with their next followers around the globe. My expertise […]

The post Meet Jackie Lapin, Helping Authors Find Speaking Opportunities and Get Booked appeared first on Ausoma is Your Chief Social Media Officer.