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Francisco S. Homem De Mello

Goodreads Author

Born

in Campinas, Brazil

Website

http://qulture.rocks

Genre

Business

Member Since

March 2014

URL

https://www.goodreads.com/franciscomello

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Francisco Souza Homem de Mello was born in Brazil, and is the founder and CEO of Qulture.Rocks, a technology company on a mission to help all companies have cultures that rock, abd that serves startups, middle-market companies, and Fortune 500 corporations (http://qulture.rocks). The company has also been part of Y-Combinator's W18 batch, and now ranks among other YC alumni such as Twitch, Stripe, Heroku and Dropbox.

At Qulture.Rocks, Francisco writes extensively about performance management and leadership, which make up the powerful intersection between performance reviews, ongoing, continuous feedback, goals and OKRs and one-on-one meetings.

The 3G Way, Francisco's most well known book, was the product of many years of intense study and th ...more

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Francisco S. Homem De Mello’s books

Average rating: 3.72 · 592 ratings · 42 reviews · 10 distinct works • Similar authors

	The 3G Way: An introduction to the management style of the trio who’s taken over some of the most important icons of American capitalism. 3.74 avg rating — 439 ratings — published 2014 — 6 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	OKRs, From Mission to Metrics: How Objectives and Key Results Can Help Your Company Achieve Great Things by Francisco S. Homem De Mello (Goodreads Author), Qulture.Rocks (Editor) 3.61 avg rating — 130 ratings — 4 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Hacking the Startup Investor Pitch: What Sequoia Capital's business plan framework can teach you about building and pitching your company 3.57 avg rating — 7 ratings — published 2014 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Talent Science: A Visão da Qulture.Rocks sobre Gestão de Desempenho 4.60 avg rating — 5 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Startupedia: Key terms and concepts for the budding entrepreneur 3.50 avg rating — 4 ratings — published 2014 — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The End of Performance Management (As You Know It): How Google, GE, and other great companies are changing the way they manage performance 4.33 avg rating — 3 ratings — 2 editions	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Performance Management at Google really liked it 4.00 avg rating — 3 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Understanding Margin of Safety: A Guide to Seth Klarman's Classic Value Investing Book it was amazing 5.00 avg rating — 1 rating	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	The Ultimate Hedge Fund Career Guide (Ultimate Career Guides Book 1) 0.00 avg rating — 0 ratings — published 2014	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
	Talent Science: A Visão da Qulture.Rocks sobre Performance Management 0.00 avg rating — 0 ratings	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars

More books by Francisco S. Homem De Mello…

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Francisco Mello is currently reading

Against the Machine: On the Unmaking of Humanity

by Paul Kingsnorth

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Oct 28, 2025 06:47PM

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Born to Be Wired: Lessons from a Lifetime Transforming Television, Wiring America for the Internet, and Growing Formula One, Discovery, Sirius XM, and the Atlanta Braves

by John Malone

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Sep 11, 2025 05:24AM

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8 Steps to a Pain-Free Back: Natural Posture Solutions for Pain in the Back, Neck, Shoulder, Hip, Knee, and Foot (Second Edition)

by Esther Gokhale

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Sep 08, 2025 10:22PM

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Francisco Mello is currently reading Against the Machine: On the Unmaking of Humanity by Paul Kingsnorth	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Oct 28, 2025 06:47PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Against the Machine by Paul Kingsnorth. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Against the Machine by Paul Kingsnorth <iframe sandbox id="wrongBookKindlePreviewScreen">
Francisco Mello is currently reading Born to Be Wired: Lessons from a Lifetime Transforming Television, Wiring America for the Internet, and Growing Formula One, Discovery, Sirius XM, and the Atlanta Braves by John Malone	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Sep 11, 2025 05:24AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Born to Be Wired by John Malone. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Born to Be Wired by John Malone <iframe sandbox id="wrongBookKindlePreviewScreen">
Francisco Mello is currently reading 8 Steps to a Pain-Free Back: Natural Posture Solutions for Pain in the Back, Neck, Shoulder, Hip, Knee, and Foot (Second Edition) by Esther Gokhale	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Sep 08, 2025 10:22PM · like
Francisco Mello is currently reading Breakneck: China's Quest to Engineer the Future by Dan Wang (Goodreads Author)	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Aug 26, 2025 11:22AM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Breakneck by Dan Wang. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Breakneck by Dan Wang <iframe sandbox id="wrongBookKindlePreviewScreen">
Francisco Mello is currently reading The Basics of Process Mapping by Robert Damelio	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jul 14, 2025 08:35PM · like
Francisco Mello is currently reading A Soul of a New Type: Writings on Artificial Intelligence and Materialist Semiotics by Nicolas Villarreal	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
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Francisco Mello is currently reading REFLECTIONS ON THE PSALMS by C.S. Lewis	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jun 18, 2025 07:05PM · like
Francisco Mello is currently reading The Optimist: Sam Altman, OpenAI, and the Race to Invent the Future by Keach Hagey	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jun 16, 2025 07:33PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Optimist by Keach Hagey. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Optimist by Keach Hagey <iframe sandbox id="wrongBookKindlePreviewScreen">
Francisco Mello is currently reading Empire of AI: Dreams and Nightmares in Sam Altman's OpenAI by Karen Hao	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Jun 03, 2025 11:54PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of Empire of AI by Karen Hao. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — Empire of AI by Karen Hao <iframe sandbox id="wrongBookKindlePreviewScreen">
Francisco Mello is currently reading The Imagineering Story (Disney Editions Deluxe) by Leslie Iwerks	Error rating book. Refresh and try again. Rate this book Clear rating 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars
Mar 05, 2025 09:47PM · like · preview book See a Problem? We’d love your help. Let us know what’s wrong with this preview of The Imagineering Story by Leslie Iwerks. Problem: Details (if other): Thanks for telling us about the problem. Not the book you’re looking for? Preview — The Imagineering Story by Leslie Iwerks <iframe sandbox id="wrongBookKindlePreviewScreen">

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Quotes by Francisco S. Homem De Mello (?)

“The startup’s goal is to find a profitable customer acquisition strategy by spending small amounts of money in a lot of them, measuring results, and then narrowing down the best channels, while performing PDCA for continuous improvement.”
― Francisco S. Homem de Mello, Hacking the Startup Investor Pitch: What Sequoia Capital’s business plan framework can teach you about building and pitching your company

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“Jack Welch. GE’s annual”
― Francisco S. Homem De Mello, The 3G Way: An introduction to the management style of the trio who’s taken over some of the most important icons of American capitalism.

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“The process of finding out if features will indeed produce results is called discovery. Discovery happens via experiments, or the smallest efforts (i.e., time from the team) that can prove our hypotheses of what features will drive Outcomes, and what Outcomes will drive Impact. Product teams should always be running experiments that test those hypotheses, with the least code possible.”
― Francisco S. Homem De Mello, OKRs, From Mission to Metrics: How Objectives and Key Results Can Help Your Company Achieve Great Things

Francisco’s Year In Books

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