How Many Clients Will You Lose This Year?

Each year, author Rohit Bhargava shares his thoughts on the trends that will shape business and consumer behavior in the coming year. Non-Obvious 2017: How To Think Different, Curate Ideas and Predict The Future, is another excellent addition to his series of books as it includes many thought-provoking predictions.

The one that stood out for me in this installment is what Bhargava calls “Passive Loyalty.” I think understanding this concept will pre...