This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersSEO is dying, and social media is killing it. When people follow and subscribe to you then they are bypassing Google's SEO, because subscribers are prompted to consume your content before it can be categorized by the search engines. Updates, notifications and email inboxes are making SEO increasingly weak and secondary. SEO is still important, but I will discuss this in more detail in this chapter.Updates and newsfeeds helps your audience discover you, especially when you use click bait tactics (which will be discussed later in this chapter), but it is worth understanding that evergreen content will help you to be found consistently throughout the year. Creating evergreen content (which will also be discussed later) is the kind you would want to create so as not to be forgotten - it is the key for ongoing awareness and trust building, because if you are not online to be discovered in the first place then you are missing out.How familiar are you with the marketing phrase AIDA? Attention, interest, desire and action. You have to pique their attention, garner their interest, stoke a desire and have a call to action, so as to turn a stranger into a qualified lead and finally into a customer.I want to add an extra letter at the start of the AIDA formula: D, for Dialogue. Which means that people are searching for things online and want to know more, therefore, unless they find you then you are missing out on capturing their attention and earning their trust.Question of the day: what do you think about SEO?