This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersEvery day there are billions of searches happening on places like Google and 15% of the annual search queries have never been searched for before. Which means around 300,000,000,000 (300 billion) searches are new and never been by Google. These are people searching for things that you may know something about, yet they are not find you. Why? Because you are not visible enough to be discovered. It is down to you to give them what they are searching for: answers to questions and knowledge that you take for granted.Your customers, and potential audience, are out there in the world, whether they know it or not, and they are looking for you - so meet them half way online! They have questions, queries and comments that they want answered and are on places such as Google, YouTube and Medium to find them. Therefore, if you are not being discovered then you are leaving money on the table whilst missing out on potential customers and attention.When you know who it is you are going to target then it is your prerogative to create as much content for them as possible, because as mentioned earlier, there is so much competition out there so you have to get your audience's attention using more creative means. Furthermore, by creating more content what do you think will be the result? More audience, a bigger community, more traffic and more sales. Is that really a bad thing? No, not really. Unless you don't want these things.Instead of just diving into creating content; understand the concept of the long tail, which talks about how much competition search phrases and certain keywords have online. Keywords are different search phrases that people type into places like Google to find things, for example, the keyword "Facebook" gets 17,080,000,000 search results, "teacup" has 92,100,000 and "Nantchev" 19,900. If you want to be discovered organically, without any advertising or marketing on your behalf, then you need to create content that caters to the long tail. Content that has little competition and few people actually searching for it, yet those that actually searching are more likely to engage and consume your content.The more obscure a keyword is, the higher the engagement, until the point where everyone knows about it and it becomes mainstream. Therein lies your opportunity: define your audience and create content that only they will be searching for online and/or be curious enough to learn more as they happen to find it. Go big on creating content where its keywords are on the long tail.You have a massive prerogative to go big and create a whole variety of content that caters for the long tail - catering to the 1,000,000s of searches that people make every minute where their questions remain unanswered. Thus you can get a lot of organic traffic and attention by creating content that only these people (your customer personas) are searching for.For instances, I would create content that is aimed at entrepreneurs, so some keywords I could create and centre my content around may include:Books.Competing.Competition.Disasters.Failures.Greed.Learning.Marketing.Mindset.Mistakes.Opportunity.Personal developmentProductive.Success.You could even add suffixes and prefixes to the keywords, so as to make it more unique and desirable, more on this in the chapter entitled "Endlessly Create New Ideas" near the end of this book.By creating content aimed at answering different questions you are establishing yourself as an expert and dominating a certain niche/category. A lot of people think that you need to compete in the marketplace, but competition is bad. It is good from a consumer's point of view, as it makes things cheaper and it forces businesses to compete for your attention and money, but bad from a marketing perspective because it means it is harder for you to distinguish yourself in the marketplace.Instead, you need to dominate and be the only expert in a certain subject and you do this by being the only result for certain keyword(s) and/or appearing in the search results for dozens and dozens of different search phrases your audience may be searching for. By being seen everywhere your audience perceives you as an expert, as their perception is reality. How people see you if their reality of you, remember that the first lie is always the truth: if you and I were to meet for the first time and I told you my name was Mark, then you would believe me because you have nothing else to disprove or counter that with.Fewer people will be searching for these kinds of content, or for those answers, but those that are will be more likely to consume it, and those that are binging on your content are more inclined to consume more as they realise it is relevant to them. Remember: you are having conversations with your audience so the more topics that you can talk about then the more they can begin to know, like and trust you.Question of the day: how are you using content marketing to deal with your competition?