This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersBy understanding your audience inside out you can create content that they will appreciate and be searching for, so take into consideration these kinds of keywords as you are planning out your content. Because people can discover you in the most unlikeliest of places online.By creating content that appeals to people perfectly, then not only do you have the presence and domination over those keywords and search phrases, but you are also establishing a lot of credibility and authority, which in turns helps you to establish trust and rapport. Therefore, automatically sorting out the SEO for you (provided your keywords and meta data are correct) and creating organic traffic from around the world with a customer acquisition cost of $0.00.Do not think niche, but instead think monopoly and dominate the keywords and all related keyword searches. As people search for something and you are the main or a consistent search result - then you are dominating a market space. When you just think niche you are leaving so much opportunity on the table because you are more inclined to just stick to one product/service, rather than to venture outside of that niche and talk about how it relates to other things in the world.This is why I do not like to think in terms of niche, because you are limiting yourself too much, despite the fact that our world is a lot more complex than you think and realise it is. Because the world is very holistic and everything is connected to everything else in some shape or form, therefore leverage the concept of the chain of discovery to your advantage by making distant topics relatable to your audience.Question of the day: how do you get your audience 'salivating' for your content?