This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersHowever, there is an interesting aspect of mankind that has endeared throughout the eons, and I want to explain what that is to you through a story about Mr. Baker:You see, Mr. Baker was a baker, he owned a bakery and baked bread for his customers. He would wake up in the morning at 4am (and often before sunrise), from his king sized mattress - although he was a rather light gentleman of 72KG (158lbs) and he was 173cm (5'8). He would proceed to walk 20 minutes to his bakery - whether the weather was sun, snow or rain: we would be there. Once he got there would bake 127 small pastries for the school down the road from his bakery: cinnamon buns, Danish pastry, poppy seed rolls, brioche and even the pastries with the chocolate spread in the middle of it.Come 8:17am, all of his cakes were ready and he would go to the gates of the school and sell his pastries to the parents, staff and the children. It was a struggle at first because no one wanted to buy any pastries from him, but over time they grew familiar to him and he would often get repeat, and loyal, customers. Through hardship, struggle, awkward moments and embarrassing times: they grew accustomed to him selling his pastries. This is how Mr. Baker started his mornings.We humans are visual creatures meaning that we communicate with imagery - this is why most sales and communication is done through things like body language and tonality; it is not so much what we say, but how we say it.There is a phenomena called the baker baker paradox, which states that we remember details about people, places and things, more so than data and information. If we are presented with a man called Mr. Baker and his job is an actual baker, then we are more likely to remember him being a baker and doing things that bakers do, more so than remembering his name.This is called the picture superiority effect, where we remember the details and images more so than letters; as you are creating content use a lot of detail in how you describe the scenarios, results, characters, etc. Because by doing so you are making it more detailed (therefore more believable) but also more relatable and down to earth. The fact that I described Mr. Baker as getting up early and having awkward moments whilst selling his cakes, makes him more believable and human. Create a moment of surprise that is emotionally charged that we can relate to on a day to day basis, such as the awkward sensations that Mr Baker may have experienced.Because we are rather visual communicators we remember more things that come to use through imagery, as opposed to data. If I were to explain to you that mass, when accelerated at the speed of light (3 M/S) is the equivalent to energy of said mass - then would you be able to understand it? Or, if I were to describe a 4 legged hairy animal that rests most of the days, yet is rather playful and comes in a variety of shapes, sizes and colours - then you probably would understand what I am describing. What I did there was in fact explain the formula  as well as described a dog.Use imagery and vivid detail in your content to get the message across easier and for it to stick into your customer personas' minds faster.Question of the day: how are you applying the picture superority effect in your business?