This is an excerpt from my book: Attention Avalanche: 3 Steps to endlessly create meaningful content to attract, engage and convert more customersAlways be learning new things so you never run out of ideas and things to talk about with your audience. YouTube videos, books, documentaries, etc, the more you take into your mind, the more you can then talk and share with the world. Thus generating new ideas in general, because, perhaps your customers would need to know something that you just learnt - and they would be very grateful to know it. As you learn more things you can contribute to more conversations with your audience.This is how you create opportunity from thin air: you fill your mind with new ideas, concepts and innovations. Because the more you have in your mind the better, as it means that you can spew out more ideas and inventions daily. By filling your mind with useful, applicable and smart ideas then your thoughts and ideas become likewise.Imagine your mind like a container and inside are knowledge 'particles' which is everything you know. I would have a knowledge particle for marketing, book writing, fictional writing, start ups, finance, investing, etc. There is an old saying, and it is indeed true: the more you learn, the more you earn.So, with all these different knowledge particles in your head, when an external input enters, it then bounces off your existing your knowledge. As it bounces each particle will check it compared to its knowledge and the information it represents. So for instances, when I talk about business with people then I am inclined to get more business ideas because as the concepts and ideas bounce off my pre-existing knowledge base I get more ideas from talking to people. The bigger that knowledge base is, by having more knowledge particles and learning more, the more ideas and opportunity I can create from thin air.In winter 2016 I was at a super market car park in Stafford a town 20 miles north from where I live. As I was getting out of the car, the other car that was parked next to me had a 4 leafed clover air freshener hanging from the driver's overhead mirror. The image went straight into my mind and it bounced off of my book writing knowledge particle which resulted in a rush of ideas and concepts that I could profit from, and I could even take the thought process and reverse engineer it so as to use it create even more opportunity. The problem is that the ideas generated are not priority right now, but I will get find a way so as to make them a reality some time very soon.The more knowledge there is in your mind, the more you can create from thin air, because you are becoming more resourceful with the same things that are available to us all. What is stopping the owner of the car that had the air freshener in it from coming up with the same ideas that I had? In theory: nothing, apart from the fact that I know how to use the iconography of the 4 leafed clover to make money. He may have other ideas on a daily basis - not to disparage him; but his air freshener gave me an idea.This, in part, explains why it is not a lack of opportunity that you are missing, but you are not resourceful enough with what you can and cannot do. The question is, what is your mind full with? And how are you becoming more resourceful?The more knowledge you have in your brain, the more opportunity you can spew out into the world when you see or hear something.Question of the day: what strategies do you always fall back on?