If you have a business or are thinking about running a business you always have two decisions to make.

Take "the low road?"  Or take "the high road?"

For me, practically in the same week I was about to launch the new aspect of my business, but was presented with another unique copywriting opportunity that was my biggest one to date and…

Let's just say that I don't think it would've come about if I didn't take the high road (these last few months of my life and business). But much like you probably imagine, it's hard to sometimes do even after receiving my latest client testimonial that read:

"Jared has an amazing way of cutting right through all of the noise and zeroing in on EXACTLY what needs to be said. After very little time, he completely nailed my personality and branding, and wrote me a very simple website that started to get results IMMEDIATELY. With a lot less writing than I see other sites using, he communicated a LOT more and made something very complicated seem very simple." -Mindy Crary, Financial Coach

"Thanks for reaching out – I wish I could help.  Unfortunately I'm not taking on any new projects at this time.  Kind regards, Jared"

Oh and did I mention that I CLEARLY (in bold lettering) have as the first sentence on my contact page that I'm not taking on any new clients?

I didn't respond.

It was weird for me. Rarely do I ever experience that… and rarely do I do nothing about it (too).

I didn't respond.

Nails crusted black.  Wreaking of alcohol.  Shuffling along, he got off the bus without paying his fare.

So listen.  Probably much like you, I've taken both "the high road" and "the low road" a lot (just in these past few months). However, whenever presented with the choice to take take one or the other, I would WITHOUT A DOUBT recommend always trying to take the high road.  

The rest, always seems to work itself out without you.

Before starting "The Kick Ass Copywriter" as a debt free profitable business, I (Jared Matthew Kessler) released 5 albums of music. A book. And 3 eBooks. Switching gears to help simplify great ideas into words that sell, I help businesses stand out from the noise – not just add to it.