Digital marketing is such an important part of website design, for large businesses or small traders and even more so that the site itself as you need potential visitors to see your site and the only way this will happen is to have it showing high up in the search engines and will help with your economic growth.

Bear in mind not all web designers are digital marketing experts. Some may have the understanding and actually rank sites for afew simple terms but not all are fully up to date with the best ways to get a site ranked well on a search engine. Thats not to say all are like that but if I was ordering a site I would also be asking for examples of results. You will want to see current results aswell, not just a screen shot of a site that was once ranked a year ago. When you check the results, do so on your own computer, not the web designers one. The reason for this being, results from search engines can be skewed.

For example, looking at my site about me, George Cooper, I would visit it alot as I am checking on it. Therefore a search engine like Google would see I liked this site and when I searched for George Cooper, my site is likely to be at or near the top. If a web designer shows you examples on his own computer the results could well be skewed so, in this case, you would check green carrots on your own computer to see where on the search engine it ranks.

Of course, search engine algorithms change and sites alter position and then need more work on them to take them back to a good ranking and good ranking is vital for visitors and therefore customers.

There are many digital marketing gurus out there who charge a fortune to rank you, sometimes successfully. As a customer who wishes their site to perform well you not only need to see some example of where sites are ranking now but also have some kind of pay for performance set up, that way your digital marketing expert will need to do a great job.