At Content Marketing World, Allée Creative founder Melissa Harrison ( @MHBossLady ) shared a fascinating talk called, “Welcome to the Dance of Client-Agency Communications.” Here’s what we learned. 

Today’s marketing agencies face a number of unique challenges. For example, Melissa Harrison, founder of Allée Creative, shared at Content Marketing World that she’s seeing a trend in more project-based work and less retainer-based clientele. This can be troublesome for agencies that forecast revenu...