Creating a social media presence takes a lot more effort than many think but it doesn’t have to be hard. It just takes an awareness of what your audience is looking for and then giving that to them consistently.

Your audience will be initially attracted to your messaging, your products and services, and your brand but keeping them engaged and active means making their experience of you and your business a pleasant, fun, and fruitful one. Below are eight ways to engage and grow your social med...