The consumer that you must market your business to in 2021 is not the same consumer you targeted a decade ago — they’re not even the same consumer you appealed to just a year ago.

In-location experiences have changed in many ways during the past year, from the sanitary expectations to the sheer number of people you can expect to visit your business. Those who offer in-location experiences must reassess their approach in virtually every way. They must begin by reevaluating what matters most to t...