People on the internet have short attention spans. It's easy to click from one thing to another, and if something doesn't catch our interest within the first few sentences, that's exactly what we do. We click away.

If you're like the average internet user today, chances are you have multiple tabs open in your browser right now. You might even have multiple devices on hand (phone/computer/tablet) or multiple monitors. Maybe you have a YouTube video playing in one tab, and a social media feed in a...