As the story goes, Jobs hired Rand to create the logotype for his new computer company, NEXT. Jobs asked for a few options on a logo design, but Rand refused. He promised, however, to solve NEXT's logo "problem" with a single image, but that Jobs would have to pay $100,000 for that image. Rand said Jobs would then have the option to use his solution (or not), but that he would be paid 100k for it.