Shifting from a non-profit mindset to a business mindset can be challenging in terms of thinking about funding. We’re accustomed to focusing on donations or grants in the non-profit and ministry space. That’s how ministries and social objectives are funded. But what about using business to fund not just ministry but social objectives as well?

I was reminded of this in my Startups and Social Media class that I teach each fall. In class today, we watched a short documentary about TOMS shoes. While ...