This book contains the majority of content from the books Hola Amiga 5 and Hola Amiga 6.

Hola Amiga is an ongoing project that metamorphoses from zines to art shows to products. It’s a playground for unfiltered thoughts, illustrations, patterns, and imagery that doesn’t have to explain the “why did you do this?” It’s just me, exploring my subconscious, free from the constraints of ROI and focus groups.

With an intention to celebrate imperfection and unexpected discoveries in an era dominated by data, the endless race towards increasing productivity, and algorithm-curated attention, its primary objective is to let the mind wander, question, explore, play, and discover.

It’s about embracing spontaneity, exploring the subconscious, and the beauty of the unexpected—unfiltered, imperfect, and always curious.

Thank you for your interest in my work. I am grateful.

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I'm inspired by the charm of retro design and the tactile nature of analog printing, especially screen printing and risograph techniques. I love the character of imperfect textures, bold typography, and halftone patterns layered together in a way that feels craft-inspired and human. The minimal color palettes of vintage style and mid-century modern poster art fuel my creativity.