Ally Machate, founder and CEO of The Writer���s Ally, recently joined Beverly Cornell on Spark & Ignite Your Marketing���the podcast where real conversations meet real strategies���to discuss the strategic power of publishing. In this two-part series of episodes, Ally shares her own passion for helping authors build their businesses with meaningful books, and explains how writing the right book can enhance credibility, attract ideal clients, and reshape a brand���s visibility.

The conversatio...