Writing a book can be such a challenge in itself that many authors prefer to tell themselves they can ���figure out the book marketing strategy stuff later.��� But well before the launch���often while you’re still drafting���you must decide on some of the most crucial factors that will shape your book’s success.

From title clarity to audience alignment, the foundation of a strong book marketing strategy starts early. And if you’ve already published and you’re not seeing the traction you hoped...