Influence is not manipulation

One of the core ideas in the book is that influence is not the same as manipulation.

Influence begins with intention. It continues through the actions you consistently take. It is about building trust, not forcing outcomes.

That perspective seemed to resonate during the recent giveaway, where over 3,000 readers entered.

For those who were curious but didn’t receive a copy, the ebook is currently discounted this week.

If you decide to read it, I’d genuinely appreciate your thoughts.

Ripple Effect The Impact of Words - Influence. Empathy. Communication by Gabriel MacGregor
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Published on February 26, 2026 12:35
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