When was the last time an anonymous customer wrote a song
and produced a music video praising your company? This YouTube video,
called "If I Made a Commercial for Trader Joe's," has been viewed over half a
million times.

Trader Joe's, a quirky, southern California-based grocery chain,
appears alongside such companies as BMW, L.L. Bean, Amazon.com, and American
Express on Business
Week's 2009 List Of Customer Service Champs.

Over the years, Trader Joe's outstanding customer servicehas been...