One of the questions I often hear from salespeople is how to get appointments with senior executives.  Let me link this challenge to one of my personal favorite authors, Seth Godin.

Seth has written a new book called "Tribes."  The concept of Tribes is simple.  First, figure out what your passionate about, learn to become a "thought leader" in this category, and use the web to create members and advocates who share a similar passion.  I think this is ultimately the passageway into new...