If you are a writer who has also become a publisher, you’re suddenly making decisions about your covers. Consider “branding” your cover artwork.

What is branding? “Branding” is defined as the process of creating a unique identity for the product in the consumer’s mind. Creating a successful brand is the holy grail of modern marketing. It is also the hallmark of a successful author.

As an author seeking to amplify your success, you can brand your cover artwork by following four simple rules:
1. Use the same style of font for all of your covers
2. Use the same size of font for all of your covers
3. Use the same location for your name and title on all of your covers
4. Choose artwork that clearly reflects your genre

These simple rules will enable you to use different cover artists and still achieve a sense of branding. For example, I have published five books in the fantasy genre using two different cover artists, an award-winning artist from Australia (Greg Bridges) for my epic fantasy The Silk & Steel Saga and an up and coming graphic artist from Oregon (Peggy Lowe) for my short story collection The Assassin's Tear. Even though the artists are different, the common font size, common font style, and common font placement, make these books seem like they belong to the same author. I’ve branded my covers.