what's a book trailer?

I spent today filming a book trailer in my basement. What's a book trailer, you ask? You aren't the first.


A book trailer is a video advertisement for a book, just like a movie trailer is a video ad for a movie. It is the latest thing in book marketing, or so I've been told, so I decided to make one. And I'm glad I did. Even if this thing doesn't sell a single book (which I cannot imagine, because it's really going to be very cool) it was so much fun to make. I kind of want to do another one.


Whoa! Did I just say that out loud? The past few weeks leading up to today have been incredibly stressful. So many details to work out, logistics to manage, and so many hats to buy. (Literally, I bought, like, seven hats.) I definitely do not want to do it again anytime soon. Except that I sort of do…


I'm going to end up thanking the people who helped me today over and over because I can't believe how fantastic it has been to have so much help. I would never have been able to do this without their support.


First thanks goes to Gino Del Guercio, Jenny Berglund and Youme Araki of Boston Science Communications for their time and generosity. Without their expertise and their amazing equipment, we would never have been able to capture the exact mood we were looking for.


Second thanks goes to Michelle Romano, our actress, who braved the cold basement for hours and cut up more steaks than any one person should in an afternoon, always with a smile (or with whatever expression we were looking for at the moment). Also thanks to her friend Nacho for driving her all the way out to central Massachusetts and for keeping me entertained while I cooked more steaks than any one person should in an afternoon.


And thanks to Robert Katuska, my nephew, for lending a hand with lights, keeping the cats off camera, and running steaks up and down the stairs.


Final thanks to Eric Joslin, my filmmaker, for his vision, enthusiasm, creativity and professionalism. Eric did the job of an entire film crew today (director, cameraman, producer, gaffer and grip) and I never once saw him sweat even during the most stressful of moments.


I cannot wait to see the finished product! Even though today felt like the end of a long road, we've really got quite a long way to go. I've still got some photography to do, plus we need audio, and Eric's got to edit the whole thing and, as Tim Gunn would say on Project Runway, he's got to Make It Work. We've got what we've got now for video. It's time to stitch it together, hang it on the model, and send it down the runway.


Well, I'm exhausted. And happy. And grateful. And I'm going to go to bed now.


 



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Published on November 06, 2010 18:29
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message 1: by Jeannie (new)

Jeannie Mancini Beth, I think this is really going to help sell more copies of your book. I am finding that when I search Amazon for a book I might be interested in, more and more book trailers are showing up to help advertise and promote. The visuals really help the potential customer get a better idea of what the story entails and if the trailer is done creatively I do think it really can be a huge leap in marketing that is helping people buy more books. I tend to see a lot of them right now for teen sci-fi fantasy, or anything that is historical or creatively cool, so this is going to be a boon for you, I just know it!!!


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