Following on from my post last week, I’m back with the latest performance results of my perma-free title, True Conviction, and the impact of the “Your First 10K Readers” program from Nick Stephenson on my overall brand.

With one day still to go in the second week, I’ll be honest – I couldn’t hold on any longer to share my results with you. It’s been a damn good week!

To re-iterate what I said in my first post, given I was starting at, pretty much, zero, I had very little expectations, and felt that any kind of improvement would be a victory for the program, and for my brand.

The findings from the first week showed a strong start, followed by a sharp decline, then finished with an increase in UK figures and a steady, and unexplainable, decrease in US performance… so, without further ado, let’s take a look at the second week’s figures:

March 30th, 2015

Amazon US: 14

Amazon UK: 119

Subscribers: 7

March 31st, 2015

Amazon US: 16

Amazon UK: 145

Subscribers: 5

April 1st, 2015

Amazon US: 11

Amazon UK: 143

Subscribers: 3

April 2nd, 2015

Amazon US: 13

Amazon UK: 216

Subscribers: 3

April 3rd, 2015

Amazon US: 5

Amazon UK: 384

Subscribers: 14

The decrease in US figures has continued, to the point where it’s next-to-nothing now. But the increase in the UK is staggering! Yesterday, I moved 384 free copies! And, since April 1st, I’ve had 6 paid sales across my other titles, which might not sound like much, but compared to the 6 (if I was lucky) that I was doing in the whole month before I started this, doing 6 in the first 3 days is brilliant.

And the impact on my rankings, after yesterday’s phenomenal performance?

Suddenly, I’m halfway up the Top 100 Free Titles list, across all of Amazon UK, and the way things are going, why shouldn’t the top spot be in my crosshairs?

I also sent out another mailing list post on April 3rd. Since the last one, I’d almost doubled my subscribers list (at time of writing, I’m currently up to 78), so I decided to send my original newsletter out again, to the new half of the list. So far, the stats are:

SENT: April 3rd, 2015 (19:00 GMT)

AUDIENCE: 39

OPENS: 22

OPEN RATE: 56.4%

CLICKS: 1

CLICK RATE: 2.6%

Still fantastic stats when compared to the industry-standard percentages!

At the time of writing, which is 16:15 on April 4th, I’ve already done 146 in the UK, so I could be on for another 200+ day. Could I break the 300+ mark again? Or was yesterday a fluke? Perhaps too early to tell if the growing trend is set to continue. But, what I do know is, the 400+ mark was within my grasp yesterday, so I’d like to think it’s only a matter of time before I get there.

Again, since March 23rd, I have done zero promotion for any of my titles. Everything that’s happened has done so on its own steam, as a result of implementing the methods outlined and endorsed by Nick Stephenson. And as the second week is winding down, I have to say I’m continuing to be impressed by the results, and I absolutely have my eye on that #1 spot on the Amazon UK charts.

I’ll be back next week with another update, to see if True Conviction’s chart positions can continue to improve!

JPS