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First published April 21, 2009
". . . The first great end and aim of journalism is to make a sensation. Never let your paper go to press without a sensation. If you have none, make one. Seize upon the prominent events of the day, and clamor about them with a maniacal fury that demands attention. Vilify everything that is unpopular - harry it, haunt it, abuse it, without rhyme or reason, so that you get a sensation out of it. Laud that which is popular - unless you feel sure that you can make it unpopular by attacking it. Hit every man that is down - never fail in this, for it is safe. . . If an uncalled-for onslaught upon a neighboring editor who has made you play second fiddle in journalism can take the bread out of his mouth and send him in disgrace from his post, let him have it! Do not mind a little lying, a liberal garbling of his telegrams, a mean prying into his private affairs and a pitiful and treacherous exposure of his private letters. It takes a very small nature to get down to this, but I managed it and you can - and it makes a princely sensation."
Satan would not allow me to take his hat, but put it on the table himself, and begged me not to put myself to any trouble about him, but treat him just as I would an old friend; and added that that was what he was - an old friend of mine, and also one of my most ardent and grateful admirers. It seemed such a double compliment; still, it was said in such a winning and gracious way that I could not help feeling gratified and proud.