Flash!: Create the Right First Impression to Build Buzz, Capture Clients, Spark Sales

by Susan F. Benjamin

A customer's decision about a product or service happens in less than a fraction of a second. And the company that knows how to make that first impact--that flash --is ahead of the field. In this revolutionary book, Susan Benjamin shows you how to tap into consumers' gut reactions, using them to build powerful marketing campaigns. With examples from both large and small companies, she demonstrates how

258 pages, Paperback

First published September 18, 2010