Madscam

by George Parker

Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept that your business can produce the same quality ad campaigns on its own! In this no-holds-barred exposé of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.

Genres: Business

288 pages, Paperback

First published November 6, 2006

Reviews

[Peter Roise · Rating 5 out of 5]

Very practical, fun to read, and down-to-earth. This is like "Positioning" without the idealism. Very good.