I liked this a lot! The author is thinking about how firms/organizations/governments identify & respond to declines in the quality of the product they’re producing - essentially arguing that economists focus entirely on “exit,” i.e., consumers exiting the market and switching to a different product, and political scientists focus entirely on “voice,” i.e., political “consumers” staying in the political “market” and speaking up about what’s going wrong… when the reality for both settings is that there’s always some exit AND some voice.
This all would seem obvious - except that 40 years after this book was published I didn’t hear a peep about these basic ideas in my undergrad econ or poli sci classes (and 50 years after this book was published I didn’t hear a peep about these ideas in my grad econ or poli sci classes!). Which speaks, I guess, the poor quality of economics study in the US generally - I have always said that econ is a great field to go into because there’s so much dumb shit being said that it should be pretty easy to sound smart in comparison, and I stand by that lol.
Fwiw I think this book would be very readable for undergrad students as long as they’ve taken the basic intro courses - there’s some technical language but it’s essentially at the standard econ “pls see the appendix for 1-3 theoretical graphs and then handwave the rest” level, the writing is very conversational, and the examples are all still very timely. (See, e.g., the discussion of public vs. private education, and Milton Friedman’s then-recent argument for school vouchers - as the authors says, “Friedman considers withdrawal or exit as the ‘direct’ way of expressing one’s unfavorable views of an organization. A person less well trained in economics might naïvely suggest that the direct way of expressing views is to express them!”.)
This book was written in 1970 so “current” political events are those related to the Vietnam war, particularly what the author critiques as the failure of top officials to resign in protest: “As the former [ie the American] cannot bring himself to contemplate exit from the ‘best’ country, so the latter [ie the American top official] has an overwhelming desire not to sever his ties with the ‘best’ country’s government which, moreover, is the world’s most powerful.” And he quotes James Reston in the NYT in 1969: “‘Most [of those who stayed on] at the critical period of escalation gave to the President the loyalty the owed to the country’” - you could say it’s a niche discussion, but it’s no less relevant today. One interesting element, which feeds into the book’s broader discussion of the importance of the details of market structure - the author quoting someone named James C. Thomson as arguing “that resignation under protest is particularly unattractive for the American Cabinet member because unlike his British counterpart, he has no ‘parliamentary backbench to which to retreat.’”
And a fun thing about reading books from this particular era is how the author at one point mentions that he’s working on a experiment to test his theories with Zimbardo (yes, the Stanford prison experiment guy). Hilariously, the experiment seems to involve recruiting Stanford students into a “hypnosis training” (!) group where they……. make them listen to a bunch of extremely boring lectures on hypnosis so they can see who complains (voice) and who just stops showing up (exit). Never has a pool of subjects been more of a perfect fit for an experiment.
I wrote down a ton of quotes from this book, and it’s very hard to sort through them and figure out which ones I actually want to include, or how to organize them, but here goes:
ON THE VALUE OF “SLACK”
One interesting concept was the idea that “slack,” i.e., resources or energy that are not being used, is actually really key to have because it allows “consumers” to draw on it at key moments: “for voice to function properly it is necessary that individuals possess reserves of political influence which they can bring into play when they are sufficiently aroused. That this is generally so—that, in other words, there is considerable slack in political systems—is well recognized.”
The author doesn’t explicitly draw this comparison, but it seemed to be that one iteration of this slack is the political ‘spinelessness’ he talks about in a political context: “It is nevertheless worth noting that the magnitude of public evils that can today be visited upon all of us by the centers of world power has bestowed ‘functionality’ or social usefulness on protracted spinelessness (failure to exit) provided it turns into spine (voice) at the decisive moment.”
In other words, we should be building slack into the system (whatever that system may be) - because it allows for the generation of healthy feedback mechanisms that will cause the system to improve. I am already an avowed supporter of this concept in a work environment - firing on all cylinders 24/7 is actually dysfunctional, imo - but there are way too many people who don’t appreciate that.
The author touched a little bit on these delusional sci-fi ideas of optimization that are still very much out there: “The wide latitude human societies have for deterioration is the inevitable counterpart of man’s increasing productivity and control over his environment. Occasional decline as well as prolonged mediocrity—in relation to achievable performance levels—must be counted among the many penalties of progress.” … “Recognition of this unpleasant truth has been impeded by a recurring utopian dream: that economic progress, while increasing the surplus above subsistence, will also bring with it disciplines and sanctions of such severity as to rule out any backsliding that may be due, for example, to faulty political processes.” … “These various observations add up to a syndrome, namely, to man’s fundamentally ambivalent attitude toward his ability to produce a surplus: he likes surplus but is fearful of paying its price. While unwilling to give up before as he hankers after the simple rigid constraints on behavior that governed him when he, like all other creatures, was totally absorbed by the need to satisfy his most basic drives.” This is all very “I wrote this in 1970,” but I do think it gets a little bit at the weird moral ideas that are wrapped up in the way a lot of people think about productivity and success.
ON BAD COMPETITION AND GOOD MONOPOLY
“But there are many other cases where competition does not restrain monopoly as it is supposed to, but *comforts and bolsters* it by unburdening it of its more troublesome customers.” Oops!
And generally the idea that when price increases, the customers who care the least about the product will exit first, but when quality decreases, the customers who care the most about the product will exit first.
I thought a lot about the theory of the second best while reading this book - the idea that even if some situation is the so-called “best” outcome, you can’t assume that the “second-best” outcome is anywhere even close to the “best” one. In other words, trying to get closer and closer to “best” does not mean you will actually be improving anything - you might just be making it worse!
ON PUBLIC GOODS
In the case of public goods or public evils “the alternative is now not so much between voice and exit as between voice from within and voice from without (after exit)” because you cannot truly exit the market for a public good/evil.
And more on Vietnam + still relevant today: “The considerable difference between ‘proper’ exit from public goods and the kind of exit (from private goods) thus far discussed is revealed when a customer-member who exits from a public good behaves as though he were exiting from a private one. In a society as dominated by private goods and by styles of behavior acquired in reacting to them as the United States, such confusion may perhaps be expected. Examples from recent history come easily to mind. High officials who disagree with public policies do not blast them when they resign, but present this decision as a purely private one; one leaves because a better offer has come his way, ‘in fairness to my family.’ Similarly young men and women who find American society, its values and the actions of its government not to their tastes are ‘opting out’ as though they could secure for themselves a better set of values and policies without having first changed the existing set.” This is something that I’ve been thinking about almost nonstop for the last few months, frankly, so I appreciated the discussion here! And on that note…
ON EXIT AS AN AMERICAN IDEAL
Oh hey: “The United States owes its very existence and growth to millions of decisions favoring exit over voice.” “Even after the closing of the frontier, the very vastness of the country combined with easy transportation make it far more possible for Americans than for most other people to think about solving their problems through ‘physical flight’ than either through resignation or through ameliorating or fighting in situ the particular conditions into which one has been ‘thrown.’” The author mentions the classic de Tocqueville take on American social conformity here - either you conform perfectly where you are, or you get in your car and drive away to a town where you can conform perfectly the way YOU want to, basically.
So then: “This preference for the neatness of exit over the messiness and heartbreak of voice has then ‘persisted throughout our national history.’” “‘In a real sense physical flight is the American substitute for the European experience of social revolution.’” (quoting Louis Hartz in The Liberal Tradition in America).
“With the country having been founded on exit and having thrived on it, the belief in exit as a fundamental and beneficial social mechanism has been unquestioning. It may account for the strength of the national faith in the virtues of such institutions as the two-party system and competitive enterprise; and in the latter case, for the national disbelief in the economist’s notion that a mark dominated by two or three giant firms departs substantially from the ideal competitive model. As long as one can transfer his allegiance from the product of firm A to the competing product of firm B, the basic symbolism of the national love affair with exit is satisfied.” The national love affair with exit feels extremely accurate - this kind of performative “well, I quit!” that matches up exactly with a scolding, “well if you don’t like it, leave!” mentality.
ON EXIT AND CLASS
The disconcerting conclusion: “the discussion of education which suggested that the role of voice in fending off deterioration is particularly important for a number of essential services largely defining what has come to be called the ‘quality of life.’ Hence, a disconcerting, though for from unrealistic, conclusion emerges: since, in the case of these services, resistance to deterioration requires voice and since voice will be forthcoming more readily at the upper than at the lower quality ranges [since exit to a better quality product is not an option], the cleavage between the quality of life at the top and at the middle or lower levels will tend to become more marked. This would particularly be the case in societies with upward social mobility.” The author doesn’t really go into it, but there were glimmers of critical race theory here that made me nostalgic for law school lol - “upward social mobility of just the talented few from the lower classes can make domination of the lower by the upper classes even more secure than would be achieved by rigid separation” etc.
ON LOYALTY
The author writes about loyalty as one way to cultivate customers that will turn to voice instead of just exiting. That said, I was amused by how (justifiably!) anti-management this book is: “it must be realized the loyalty-promoting institutions and devices are not only uninterested in stimulating voice at the expense of exit: indeed they are often meant to repress voice alongside exit. While feedback through exit or voice is in the long-run interest of organization managers, their short-run interest is to entrench themselves and to enhanced their freedom to act as they wish, unmolested as far as possible by either desertions or complaints of members. Henge management can be relied on to think of a variety of institutional devices aiming at anything but the combination of exit and voice which may be ideal from the point of view of society.”
This cracked me up: “Loyalty to one’s country, on the other hand, is something we could do without, since countries can ordinarily be considered to be well-differentiated products.” Aw, econ. Never change.
ON EXIT VERSUS VOICE
And there there were just some observations about the tradeoff between exit and voice that I thought were interesting:
- In many situations, “those customers who care most about the quality of the product and who, therefore, are those who would be the most active, reliable, and creative agents of voice are for that very reason also those who are apparently likely to exit first in case of deterioration.”However, if they’re already at the top of the market, they *can’t* exit - so voice matters more for higher-“quality” firms/organizations. Conversely, “loyalty,” ie irrational support, is more important at the bottom of the market, to keep consumers from otherwise (justifiably) exiting.
- If you’re used to exiting, your ability to use voice will be underdeveloped.
- And then this: “it is useful to note that the greater the opportunities for exit, the easier it appears to be for organizations to resist, evade, and postpone the introduction of internal democracy even though they function in a democratic environment.” Like a lot of econ, obvious but somehow very beneficial to see it spelled out.
This book was initially published in 1970 by the Harvard UP. I read the seventh printing, the 1981 edition, which was printed in the US with a comedically ominous, minimalist cover design. Thanks to “Brad Bateman Ann Arbor May 1983” for selling or donating this instead of tossing it when he was done!