Profitable E-Marketing: Success Strategies That Pay Off

by Al Bredenberg

In Profitable e-Marketing, you'll find all the insight and guidance you need to help your company benefit from the explosive growth of the Internet as a marketing channel -- while learning from the mistakes others have made along the way. This book is like having an experienced consultant at your side while you think through all the issues involved in profiting from this new way of doing business. You'll get all the ammunition you need to support an Internet initiative. Plus a fingertip resource for answering almost any question, from how to use the Internet for market research to the best ways to write compelling Internet advertising copy (yes, it is quite different). It's like an expert on call, ready to help you make all the right moves.

610 pages, Paperback

First published March 28, 2001