Innovation: Create an Idea Culture. Redefine Your Business. Grow Your Profits

by Tom Gorman

Innovation is not a mystery; it's a process. Innovation shows you how to recognize leading-edge opportunities, create products, services, and businesses, and successfully launch them in the marketplace. Unlike ordinary volumes on business creativity, this practical book shows you how to identify real consumer needs--and then make money from the products and services that fill those needs. Inside this book you'll learn how

192 pages, Paperback

First published April 2, 2007