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How to Craft a Disruptive Hypothesis: Be Wrong at the Start to Be Right at the End
This Element is an excerpt from Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Where revolutionary innovations How to create your own “unreasonable provocation.”
It starts with a wild In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”
Where revolutionary innovations How to create your own “unreasonable provocation.”
It starts with a wild In Hollywood, it might be, “What would happen if a shark swam into a resort and attacked a swimmer?” Jaws. In video rentals, “What would happen if we eliminated late fees?” Netflix. These revolutionary innovations began with a disruptive hypothesis, a crazy way to end the question, “I wonder what would happen if we….”
20 pages, Kindle Edition
First published December 15, 2010
5 people want to read
About the author
Luke Williams
4 booksLUKE WILLIAMS is a leading business thinker, speaker and author having lectured in 21 countries & addressed the World Innovation Forum & the United Nations General Assembly. He is Professor of Innovation at NYU Stern School of Business and the founder of Idea Skills™.
Williams is the inventor of 30+ U.S. patents & has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics.
His views are regularly featured in media ranging from Bloomberg BusinessWeek & Fast Company to The Wall Street Journal & The Economist. He is the author of the international bestseller, Disrupt: Think the Unthinkable to Spark Transformation in Your Business.
Williams is the inventor of 30+ U.S. patents & has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics.
His views are regularly featured in media ranging from Bloomberg BusinessWeek & Fast Company to The Wall Street Journal & The Economist. He is the author of the international bestseller, Disrupt: Think the Unthinkable to Spark Transformation in Your Business.
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