50 Trade Secrets of Great Design Packaging

by Stafford Cliff (Editor)

50 Trade Secrets of Great Packaging looks behind the scenes at fifty commercial product package designs, revealing how designers work with clients from concept to completion. A wealth of working drawings, computer visuals, thumbnail sketches, and color photographs demonstrate the formation of each concept and how the final design was executed.

Genres: Design

224 pages, Paperback

First published March 2, 2002

Reviews

[Mohammad Shaker · Rating 5 out of 5]

An excellent book. I loved the way the author explained each design problem as a story that you can follow and learn from. I loved the way he explained how each design firm tackled the job, what paths they followed, what aspects they considered and what problems they faced. An excellent book.

[Woolstar · Rating 3 out of 5]

In some cases it gets into the construction of foam models, or sketches and prototypes; but in other cases its just the story of a designer who had an inspiration, or a good illustrator, and they talked the client into their idea. Sort of hit or miss, as many collections are. Might have enjoyed twice as much material on a much smaller group, but it made an interesting browse.