Events Feasibility and Development: From Strategy to Operations

by William O'Toole

Events Feasibility and From Strategy to Operations describes the optimum way to develop and grow events. It demonstrates how governments and companies create the event portfolio to maximise their investment. It describes the latest in the growing event industry around the the creation of event strategies. With a user-friendly learning structure containing bullet points, questions and exercises, and international case studies including the 'Torch Relay' and the 'Opening of the Doha Asian Games', Events Feasibility and From Strategy to Operations looks at issues such The author's companion website – www.eventsfd.com – contains videos, colour photos and a list of related resources. The author has also created a course to go alongside this textbook which can be found This edition is also supported by an online lecturer's resource.

333 pages, Paperback

First published May 15, 2011