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What Disruptive Thinking Is, and Why You Should Be Doing It: What Disr Thin Is Why Yo_1
This Element is an excerpt from Think the Unthinkable to Spark Transformation in Your Business (9780137025145) by Luke Williams. Available in print and digital formats.
Why incremental change is a recipe for disaster–and what your business must do instead.
Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.
Why incremental change is a recipe for disaster–and what your business must do instead.
Successful companies often embrace incremental change because it supports their current business model. Big mistake. When a business makes only incremental changes, they’re on a path that gets narrower and narrower. Eventually, they reach the end–and by then, their customers have forsaken them for a new offering that nobody saw coming.
13 pages, Kindle Edition
First published December 15, 2010
13 people want to read
About the author
Luke Williams
4 booksLUKE WILLIAMS is a leading business thinker, speaker and author having lectured in 21 countries & addressed the World Innovation Forum & the United Nations General Assembly. He is Professor of Innovation at NYU Stern School of Business and the founder of Idea Skills™.
Williams is the inventor of 30+ U.S. patents & has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics.
His views are regularly featured in media ranging from Bloomberg BusinessWeek & Fast Company to The Wall Street Journal & The Economist. He is the author of the international bestseller, Disrupt: Think the Unthinkable to Spark Transformation in Your Business.
Williams is the inventor of 30+ U.S. patents & has designed more than 100 products in industries ranging from transportation to finance, and healthcare to consumer electronics.
His views are regularly featured in media ranging from Bloomberg BusinessWeek & Fast Company to The Wall Street Journal & The Economist. He is the author of the international bestseller, Disrupt: Think the Unthinkable to Spark Transformation in Your Business.
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