Product design is seen as the amalgamation of technical and industrial design in order to create successful products. All too often however, technical and industrial design is conducted separately, or the influence of industrial design ignored. All physical products are made from materials and selecting the most appropriate is a key aspect of the design process. However, trying to satisfy a set of contradictory design requirements from a range of materials with different properties and characteristics is not easy. There are numerous databases of material properties and analytical methods for selecting materials but these are mainly aimed at technical design. The support available for selecting materials' characteristics associated with industrial design is much less developed. The interaction of materials' properties are considered from the different perspectives of achieving technical performance and satisfying human-centered needs, focusing on strategies for selecting materials that take into consideration both aspects together in product design.
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