Selling and Sales Management

by David Jobber, Geoffrey Lancaster

This provides a clear explanation of theory and practice and covers the whole range of practical sales and marketing techniques. It includes case studies and assignments and is now in a larger format. both a theoretical framework and effective training in the whole range of practical sales and marketing techniques. Fully updated to incorporate new case studies and assignments with a greater European orientation, it provides coverage of both personal selling skills and sales management practice within one book. studies courses and professional studies for CIM (for which this text is core reading), MBA, CAM and LCCI.

Genres: Business

336 pages, Paperback

First published April 28, 1994

Reviews

[Timur Oruç]

Satış ve satış yönetimi konusunda ülkemizde ki yazılı kaynaklar oldukça yetersiz. Satış sürecinin en başından sonuna kadar basarili bir şekilde ele alıp işledikleri için yazarlara teşekkür ederim. Bölüm sonunda ki uygulama ve pratikler oldukça faydalı olacaktır. Satış alaninda olup kendini geliştirmek isteyenlere tavsiye ederim.

[Andrei-Catalin]

Easy to enjoy as it comes with real life examples. High amount of theory yet this the book to read when already made your mind to build a career in sales and sales management.