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Customer Data Integration: Reaching a Single Version of the Truth
"Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dyché is to be complimented for her thoroughness in interviewing executives and presenting CDI."
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
- GenresBusiness
320 pages, Hardcover
First published July 1, 2006
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15 people want to read
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Displaying 1 - 3 of 3 reviews
January 13, 2020
This book is not very new any more but it would go too far to call it outdated. Some terminology has been changed (like data czar which has become CDO) and some of the practical examples may no longer be relevant or changed by the European GDPR rules.
But the basic principles on CDI and the differences with ETL, data warehousing, data modeling, CRM etc are still as relevant as on the time of writing. So i can recommend this book to anyone who needs some broad basic knowlegde on data governance, data quality or CDI in particular.
The footnotes, the glossary and the register at the end may come in very handy and are certainly a good source for more in-depth reading were needed.
But the basic principles on CDI and the differences with ETL, data warehousing, data modeling, CRM etc are still as relevant as on the time of writing. So i can recommend this book to anyone who needs some broad basic knowlegde on data governance, data quality or CDI in particular.
The footnotes, the glossary and the register at the end may come in very handy and are certainly a good source for more in-depth reading were needed.
October 29, 2020
A book which dives deeper into what CDI is and how it can contribute to an organizations business strategy. However, many things have changed in the world of Data and specially with the evolvement of Data Engineering but one can still learn abstract concepts from this book anytime in their career.
April 14, 2016
Attractive title but it is hard to think who the audience of this book should be. Too high level for technical use yet too chatty for management reading.
I read an older edition (2006). That's probably the reason for it not being so impressive.
I read an older edition (2006). That's probably the reason for it not being so impressive.
Displaying 1 - 3 of 3 reviews