Values-Driven Business: How to Change the World, Make Money, and Have Fun

by Ben Cohen, Mal Warwick

In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them. It self-assessment tool to determine what it will take for you to start a values-based business or transform your company into oneHundreds of examples of business policies and practices that are both ethical and business-savvy Checklists crammed with practical suggestions you can put to work today in your own businessValues-Driven Business outlines how virtually any business can be efficient, competitive, and successful while adhering to a "triple bottom line" of profit, people, and planet.

Genres: Business, Nonfiction

192 pages, Kindle Edition

First published January 1, 2006

About the author

There is more than one Ben Cohen in the GR database. This is Ben^Cohen.

Bennett Cohen is an American businessman, activist, and philanthropist, and co-founder of the Ben & Jerry's ice cream company.

Reviews

[Worker Co-op & Economic Democracy Reading List]

Not specific to coops, but useful reference for coops with missions

[Josh Carter · Rating 1 out of 5]

I was very excited to read this book...

It takes a special kind of talent to make 140 pages feel like a tough slog, but somehow Ben and Mal managed to do it. I was shocked at how dry this tome was.

Interspersed between self-congratulatory, sanctimonious sermonizing was occasional good (albeit generic) advice which could be found a variety of places, with much more engaging authors.

Not worth your time.

[Anthony Fiedler · Rating 3 out of 5]

Great examples on how companies have driven revenues and brand increase through their missions, but I'd wonder how those lessons apply early on. What were the struggles and had people already built the necessary runways?

[Katherine · Rating 2 out of 5]

This book is a great practical book for anyone who wants to start a positive valued-oriented business or anyone who wants to know which businesses out there are positively contributing to the community. I read it as part of a book club and it was an easy read. But I think the reader who is interested in starting their own business will value it more than the common reader.

[Peter · Rating 4 out of 5]

I really liked this book. It was a quick read and gave a lot of great practical ideas about running a small or medium business in a sustainable way - both socially and environmentally.

[Keith Brooks · Rating 4 out of 5]

Read it and get it. But if you have no values than this will be lost on you.