Introduction to Development Communication

by Ila Virginia C. Ongkiko, Alexander G. Flor

There are three major values that guide the practice of Development Communication.

One, it is purposive.
Two, it is pragmatic.
Three, it is value-laden.

Dev com is purposive communication. We communicate not only to inform but also to influence the behavior of the receiver of information.

Dev com is pragmatic. To be pragmatic means being results-oriented. We evaluate if we indeed made an impact, if we accomplished our purpose.

Dev com is value-laden. Information sources, consciously or unconsciously, assign values to every message they communicate.

- Excerpt

Genres: Education

200 pages

First published January 1, 2003

Reviews

[Anne · Rating 4 out of 5]

It was very informative. The last unit would really give the "aspiring" development communicators a glimpse of what their lives would be, both in and out of the university.

[Jund Rian · Rating 4 out of 5]

A great introduction to development communication from the college where the concept was originally coined. It provides the scope of development communication in comparison with the other branches of communication.

[Jc Maralit]

nice