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Build from Scratch : Steps, Strategies and Practical Insight into building a successful start-up enterprise
Expert advice on business start-ups is provided in this introduction to business development for aspiring entrepreneurs. From idea generation, market research, and business planning to budget requirements, infrastructure, employee management, and growth strategies, these step-by-step instructions facilitate decision-making for the first month, first year, and first 100 years of a company's lifespan. Discussions of values such as commitment and leadership accompany practical explanations of how to raise capital and recruit staff. Case studies and firsthand advice provide novices a list of what not to do when starting a company.
260 pages, Paperback
First published September 28, 2004
19 people are currently reading
101 people want to read
About the author
Vineet Bajpai
15 books371 followersVineet is a first-generation entrepreneur. At age 22 he started his company Magnon from a small shed. Today Magnon is among the largest digital agencies in the subcontinent, and part of the Fortune 500 Omnicom Group.
He has led the global top-ten advertising agency TBWA as its India CEO. This made him perhaps the youngest ever CEO of a multinational advertising network in the country.
He has won several entrepreneurship and corporate excellence awards, including the Entrepreneur of the Year 2016. He was recently listed among the 100 Most Influential People in India’s Digital Ecosystem.
Vineet’s second company talentrack is disrupting the media, entertainment & creative industry in India. It is the fastest-growing online hiring and networking platform for the sector.
He has written three bestselling management & inspirational books – Build From Scratch, The Street to the Highway and The 30 Something CEO.
He is an avid swimmer, a gaming enthusiast, a bonfire guitarist and a road-trip junkie. He is 39.
He has led the global top-ten advertising agency TBWA as its India CEO. This made him perhaps the youngest ever CEO of a multinational advertising network in the country.
He has won several entrepreneurship and corporate excellence awards, including the Entrepreneur of the Year 2016. He was recently listed among the 100 Most Influential People in India’s Digital Ecosystem.
Vineet’s second company talentrack is disrupting the media, entertainment & creative industry in India. It is the fastest-growing online hiring and networking platform for the sector.
He has written three bestselling management & inspirational books – Build From Scratch, The Street to the Highway and The 30 Something CEO.
He is an avid swimmer, a gaming enthusiast, a bonfire guitarist and a road-trip junkie. He is 39.
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Displaying 1 - 4 of 4 reviews
July 11, 2019
Best English
July 29, 2019
Good starter for startup
It's a good book for startup to start their start-up journey...can be treated as journal to become an entrepreneur.. thanks
It's a good book for startup to start their start-up journey...can be treated as journal to become an entrepreneur.. thanks
August 14, 2021
Superb for willing entrepreneurs and business creators.
July 10, 2022
Thank you for providing wonderful content
Displaying 1 - 4 of 4 reviews