An Overview Of The Status Of Electronic Commerce In India: E-commerce in India

by Rashmi Bansal

India with a population of over 1.2 billion,is the largest democracy. During the past decade, it has witnessed fast economic growth emerging as a global player with the world’s fourth largest economy in purchasing power parity terms and made progress towards achieving most of the millenium development goals.Despite many unfavorable factors, India has some strengths also.For example, it has a well-developed financial market that can channelize the financial resources to good use. Being the second most populous country of the world, it derives substantial advantage from its huge consumer market size (ranked 3rd) that allows economies of scale and attracts investments. In view of this, India attracts foreign investors in good number, which is likely to increase further due to the recent decision of the Central Government to allow FDI in multi-brand retail. All these factors have direct bearing on e-commerce. In this book, author has tried to analyse various aspects that are likely to affect the growth of e-commerce in India.

64 pages, Paperback

Published November 1, 2012

About the author

Rashmi Bansal is a writer, entrepreneur and youth expert.She is the author of two bestselling books on entrepreneurship. ‘Stay Hungry Stay Foolish’ features the stories of 25 MBAs who left lucrative jobs to follow the rough road of entrepreneurship. The book created a new record in Indian publishing by selling over 300,000 copies and has been translated into 8 languages.

Rashmi’s second book, ‘Connect the Dots’ focuses on non-MBA entrepreneurs. It has also been a bestseller, selling over 100,000 copies.

Her third book ‘I Have a Dream’, on social entrepreneurs, is releasing in May 2011.

Rashmi is co-founder and editor of JAM (Just Another Magazine), India’s leading youth magazine. She writes extensively on youth, careers and entrepreneurship on her popular blog: Youth Curry.
Rashmi is a columnist on popular Indian news portal Rediff.com. She has been Consulting Editor with Businessworld magazine and Bloomberg UTV, where she hosted India’s first interactive show on careers.

Rashmi is a consultant for international youth research agencies such as The Futures Company (a division of WPP, London ) and Flamingo Research (Singapore ).A guest lecturer at various business schools of repute including IIM Ahmedabad, IIM Bangalore, ISB, S P Jain among others, Rashmi mentors numerous students and young entrepreneurs. She also conducts motivational talks and youth insight seminars for corporates.