The toy industry is a 30 billion dollar-a-year business. It's also the last frontier for aspiring independent inventors, with an annual new product turnover of 60 percent and plenty of opportunities for the creative mind. Here, one of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors...who just might bring us the next hula hoop!
An older book, but invaluable nonetheless! Written by two industry insiders, The Toy and Game Inventor’s Handbook is a step-by-step guide through toy design and game licensing. In this nonfiction work, the authors provide background on the toy industry, discuss blockbuster toys, look at how to get started in the toy industry, review legalities of toy design, and list opportunities for toy inventors. Sidebars and callouts are used to highlight pertinent information and advice from the professionals. The appendix contains profiles of toy inventors, as well as, lists of companies seeking toy ideas and a glossary to toy terminology.