Non-Manipulative Selling

by Anthony J. Alessandra, Rick Barrera, Phillip Wexler

Salespeople are among the most highly paid professionals in American society, and they are very important to the economy. Why, then, do so few people respect sales as a career? In Non-Manipulative Selling the authors attempt to address that question for a broad business audience.

Non-Manipulative Selling offers the strategies and techniques for creating customers, not just sales.

Genres: Business, Nonfiction

276 pages, Paperback

First published January 1, 1981

Reviews

[Justin Velthoen · Rating 3 out of 5]

Pretty good book with some not-so-common sense about how to interact with people. As a non-salesperson being put in a salesperson role, I found Non-Manipulative Selling gave me "permission" to be a good guy, and just help people out. Something I could definitely get behind!
Unfortunately the Kindle edition has unreadable graphics, and the charts were never inserted. Only a note "GARY insert chart here".
Decent book, but you might get more out of the paper version.

[Ryan Barretto · Rating 3 out of 5]

Interesting read.

Nothing terribly new here - there's more emphasis on building relationships that the other aspects of sales. This of course, helps you in the long run.

Good read if you are in sales, though actually, the ideas can be used in any function since collaboration and influence are the way of advancing in the world today.

[Jodi · Rating 4 out of 5]

Had to read for work. Even though supposedly not in sales had to read how to sell.

[Shad · Rating 3 out of 5]

Read this when I first got into sales. Focus is on building relationships. Sometimes feels a bit contrived but still a good reference for anyone new to sales or comes from a high pressure sales background.

[Ted Guglielmo · Rating 3 out of 5]

Build relationships with customers and how to do it without "selling"