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225 pages, Hardcover
First published January 3, 2012
Frank focuses his attacks on the biggest, easiest target the latest incarnation of "the new right" offers - Glenn Beck. While Frank slandering of Beck often finds his mark, picking on the often confused, frequently teary Beck who made a short-lived career of demonstrating how both sides of any argument somehow support his essential "right-ness" does not a marksman make. And say what you will about Beck, although most have moved on, no one traversed the arch from D-list radio personality to America's mostly politically influential commentator to D-list radio personality faster than the roughly 30 months it took Beck to pull off the feat. Add the handicap of his shaky mental state and Beck must be applauded for sheer cultural velocity.
Beyond Beck, Frank pads the book with an extensive review of 1951's Atlas Shrugged. Yes, Ayn Rand's 1100 page downer is a fundamentally odd book (Frank rightly points out that steel and railroads are presented as the leading industries in the book's unspecified future despite the fact that they were well in decline even when as the book was being written). Yes, in a Rand-ian world Reed college dropout and unemployed part-time Hari Krishna Steve Jobs would have been permanently relegated to the sub-human underclass Rand rails against. And yes, Rand's view of romantic relationships leans far more Fifty Shades of Grey than Wuthering Heights. However, these criticisms find better expression in dozens of other books.
Frank does raise some valid points although he offers no better path. Socialist-style large business bailouts started under conservative icon George Bush and only continued under once liberal hero Barack Obama. These bailouts meant that free-market conservatives must lionize small businesses and demonize the large despite both being the same animal just differing in scale. A cornerstone of the movement is immigration control to help unemployment yet 50% of U.S. patents are held by recent immigrants. However, other hits in the book are not bulls-eye.
The best sections of the book discuss the commercialization of the movement. Frank talks about all manner of tchotchkes available for sale bearing the likeness of conservative darlings such as Sarah Palin, Chuck Norris and the always effervescent Joe the Plumber. Had Frank turned down the rhetoric (say from 11 to like 6) and spent more time covering this commercial aspect of the movement, in much the same way Bright-sided: How the Relentless Promotion of Positive Thinking Has Undermined America covered the commercialization and affinity networking of cancer it would make for a far more valuable commentary on the late post-millennial naughts.
In short, liberals and conservatives alike should insist their echo-chamber tomes explain why their ideology surpasses and not just why the other one sucks.