Trend Forecaster's Handbook

by Raymond Martin

The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

Genres: Business, Fashion

216 pages, Paperback

First published October 27, 2010

Reviews

[Passakorn Chorphaka]

Well constructed. This is truly my handbook as it's the first one among books under this topic I pick up when I need to refresh what I have learned in college.

[MandaGunz]

dfssfffffffff

[André Alves]

a classic. the most enlightening manual ever written about trend forecasting.