Special Events: A New Generation and the Next Frontier

by Joe Goldblatt

This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New chapters are included on green events, corporate social responsibility, and theoretical case studies. Event measurement, evaluation, and assessment topics are integrated throughout a number of the chapters. Over 200 new Web resources and appendices show how to save money, time, and improve the overall quality of an event. Event planners will also learn how technology may be harnessed to help them improve their events’ financial, quality, environmental and other strategic outcomes.

576 pages, Hardcover

First published October 5, 2010

Reviews

[Celz Lin · Rating 5 out of 5]

I read this as one of our references for our projects in events management class. This is very useful to me.