Side Hustle & Flow: 10 Principles To Live and Lead a More Productive Life in Less Time

by Cliff Beach

Ten chapters, chronicling Cliff's journey in music from getting kicked off "American Idol" to finding success with his hit song "Confident". It tells people how to start doing more passion projects while continuing to work their day job. It describes a detailed and realistic approach, unlike those which promise that you can become a multi-millionaire with minimal effort. Rather than setting lofty, unobtainable goals, Cliff embodies the "every man", taking slow and strategic, methodical steps to my version of success, which the readers can also aspire to and achieve in their own right.

Most of the books in the genre are written by white men and women and being a person of color, minority readers will find it refreshing to hear about Cliff's journey through that lens. That said, it is universal for all who enjoy self-help, biographies, autobiographies, memoirs, business and psychology books. Side Hustle & Flow tells Cliff's unique, inspirational and motivational, grassroots, artistic story.

“[Cliff Beach] blends a powerful memoir with important lessons on exactly how to pull oneself up by one’s bootstraps. In providing the logic, methodology, and mindset of this approach, Beach offers an accessible, important series of lessons that makes his book a ‘must’ for [readers of] self-help, inspirational, or psychology…” — Diane Donovan ― Midwest Book Review

‘An accessibly written self-help book designed to help people be the best they can be.’ A ‘Wishing Shelf’ Book Review - Star 4

“Side Hustle & Flow by Cliff Beach is an actionable guide to achieving set goals and bringing side projects to fruition. It contains inspiring anecdotes and encouraging information for anyone who wants to start and grow their side hustle. Highly recommended to first-time and seasoned entrepreneurs.”

Edith Wairimu - Readers’ Favorite - 5 star review
“[Beach’s] rags-to-riches story is one to really appreciate. The struggle to make it big in the field one is passionate about is so universally experienced that it makes his story relatable to almost anyone. Beach faced hardship in pursuing his dreams, and so [he] can dish out his advice from a position of experience.

Kieron Cartwright, Books Writer, Felix UK

281 pages, Kindle Edition

Published October 30, 2022

About the author

Musician & Author Cliff Beach has been performing live for more than 20 years in Los Angeles. The Berklee-trained singer/songwriter/keyboardist and DC native has created a style of music he coins as “Nu-funk”, a hybrid of soul, traditional R&B, funk, and neo-soul which he performs regularly throughout Southern California. In 2013, Cliff released the highly anticipated “Who the Funk is Cliff Beach?” EP, independently, which was nominated for three LA Music Awards including “Record of the Year” and one Hollywood Music in Media award. Cliff also received national press in a featured live review in Music Connection Magazine in Nov. 2013 and was a featured performer at TEDx Napa Valley in March 2014. Cliff’s last album entitled “The Gospel Ac-cording to Cliff Beach”, which was nominated for an Independent Music Award (Funk/Fusion Jam Album); winner of 2 Global Music Awards. Cliff is a voting Member of NARAS, a Songwriter and Publisher with BMI, and his single “Confident” is featured on Spotify All Funked Up and Funk Drive playlists with over 800k+ streams, winner of 2 Global Music Awards and the John Lennon Songwriting Contest Grand Prize in R&B, and also recently featured in a BMW Motorrad USA commercial. He is also the host of the Deeper Grooves Podcast and Deeper Grooves Radio Hour on 885FM KCSN. Beach is the author of the of Side Hustle & Flow, which chronicles his musical journey while still working a day job. He has written previously for Beautytap, Pepperdine, Authority Magazine and Rock Star Life Blog.